Ulli Appelbaum's 'Brand Associations' Book Now Top Seller in Global Marketing
Ulli Appelbaum, a seasoned global brand strategist, has announced the release of 'The Science of Brand Associations: Win Minds, Win Markets' on August 18, 2025. This comprehensive guide, now in its second edition, delves into the power of brand associations and their impact on business results.
Appelbaum, with over 25 years of experience working with renowned clients like Unilever and Harley-Davidson, presents a data-driven approach to understanding and leveraging brand associations. The book targets marketers, brand strategists, and agency leaders, offering them tools to audit, build, and strengthen their brand association networks.
'The Science of Brand Associations' argues that brands exist as mental networks of meanings, feelings, and experiences in consumers' minds. It provides 10 data-backed reasons for the business impact of brand associations, along with nine proven strategies and 14 evidence-based principles for enhancing these networks. The book also includes free bonus materials such as scorecards, infographics, and a self-assessment tool to aid practical application.
Priced at $44.90 for the hardcover, $29.90 for the paperback, and $19.90 for the Kindle edition, the book has already gained traction, reaching #5 in Global Marketing and #25 in Market Research Business categories on Amazon, and securing the #1 New Release status in Global Marketing. Appelbaum's rigorous, data-driven approach promises valuable insights for professionals seeking to understand and harness the power of brand associations.
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