Trade show and magazine production modifications announced by ASI for 2021
The Advertising Specialty Institute (ASI) has announced updates to its event and publication schedule, with a focus on digital content and virtual events.
In a recent announcement made by Timothy M. Andrews, ASI's president and chief executive officer, the institute will continue to generate unique, exclusive, valuable, and valued information and analysis digitally. This includes the continuation of ASI's editorial content, including the Power 50, which will be produced digitally.
ASI's editorial content will be overseen by Andy Cohen and Michele Bell. All ASI's award-winning editorial content will be available online at ASIcentral.com/news and distributed across social media channels.
The institute is also completing its transition of Counselor magazine to a full digital content operation. As a result, the publication of special quarterly print editions of Counselor will continue, but Advantages magazine will cease print editions altogether after January.
Regarding events, the ASI Show Chicago remains as planned, scheduled for July 13-15 at the McCormick Place Convention Center. However, the large ASI trade shows scheduled for March in Orlando and May in Fort Worth have been cancelled due to health concerns. In-person fASIlitate events in Salt Lake City and Philadelphia originally scheduled for April will not be held.
The Advertising Specialty Institute (ASI) and ASI Show have announced the cancellation of their March and May in-person trade shows due to health concerns. Instead, ASI will focus on its virtual events, including the Digital Expo in February. Registration is open for the ASI Show Digital Expo, scheduled for February 3-4.
Three fASIlitate events are scheduled for the second half of the year. The fASI500 remains scheduled for June 7-10 in Austin, TX, and June 21-24 in Denver, CO. The exact dates and locations for the remaining events will be announced at a later date.
ASI will also continue to publish product catalogs and provide industry research conducted by Nate Kucsma. The search results do not contain information about which companies participated in the ASI Show Chicago in July 2021.
The fASI500, a premier industry event, is scheduled to take place in Austin, TX, and Denver, CO, in June. The exact dates for each location have been set: June 7-10 in Austin and June 21-24 in Denver. These events will provide valuable networking opportunities and industry insights.
In summary, the Advertising Specialty Institute (ASI) is focusing on digital content and virtual events, with the ASI Show Chicago and fASI500 events still scheduled for July and June, respectively. The institute will continue to publish special quarterly print editions of Counselor, but Advantages magazine will cease print editions altogether after January. Registration is open for the ASI Show Digital Expo, scheduled for February 3-4.
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