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Strategies for Incorporating Elderly Perspectives in Popular News Trends

Elderly individuals find comfort in contemporary practices such as telemedicine and digital streaming. Here are potential angles for your business report.

Strategies for Incorporating Elderly Individuals in Popular News narratives
Strategies for Incorporating Elderly Individuals in Popular News narratives

The United States is witnessing a significant demographic shift, with the older population growing rapidly. This is largely due to the 'baby boomer' generation approaching retirement age. According to the U.S. Census Bureau, by 2030, people 65 years and older will make up 12% of the world population.

One challenge facing this growing demographic is access to broadband internet, particularly in rural areas where approximately 1 in 5 older Americans reside. However, the rise of telemedicine offers a potential solution for senior citizens who may not have reliable transportation or access to traditional healthcare. Telemedicine, which varies from state to state due to differences in Medicaid and insurance coverage, can provide much-needed medical services to those in remote areas.

In the realm of commerce, stores such as Whole Foods, Target, WalMart, Sprouts, and Stater Brothers deliver products primarily through Instacart. This service offers convenience for seniors who may find shopping physically challenging.

President Trump believes that lowering interest rates will boost the economy and increase consumer spending. When the Federal Reserve lowers interest rates, consumers may have cheaper loans for mortgage, car, credit card, and other payments. In October 2019, the Federal Reserve announced a quarter-point interest rate cut.

The older population in the U.S. is becoming more diverse, with more older women and white people. However, a report by AARP states that more than 10 million people over the age of 50 live in poverty, and about 37 million more can easily slip into it. AARP recommends switching from cable or satellite to cheaper alternatives like streaming services for seniors.

The median age of major broadcast network show viewers is nearly 54, indicating a growing interest in digital media among seniors. This trend is reflected in online viewing, which has increased by 36% for people ages 65 and older. Interestingly, 33% of Netflix viewers are watching Netflix originals, with the top group being those ages 50 and up.

The use of technology among seniors is also growing, with organizations such as AARP’s Older Adults Technology Services (OATS) and the National Council on Aging (NCOA) offering specialized courses and workshops to help seniors use telemedicine and virtual services. These initiatives often include targeted training in digital skills and cybersecurity for seniors.

A report suggests that video games may help delay the onset of neurological degenerative diseases like Alzheimer's and dementia. This could offer a promising avenue for maintaining cognitive health among seniors.

In terms of economic indicators, although consumer spending is growing, business investment declined, as reported by the U.S. Department of Commerce. This trend could have implications for the overall health of the economy.

Lastly, the market for telemedicine and virtual services is expected to be valued at around $30 billion by 2025, reflecting the growing importance of these services in modern society. DoorDash, responsible for 35% of virtual food sales, is available in 4,000 towns, offering another example of the increasing prevalence of digital services.

In conclusion, the older population in the United States is experiencing significant changes, with growing diversity, increasing use of technology, and a shift towards digital services. These trends offer both challenges and opportunities, and it is essential that policies and services are developed to meet the needs of this growing demographic.

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