Ronnie Coleman's Signature Series Partners with HealthKart for Expansion Strategy in India
In a significant move for the Indian fitness market, Ronnie Coleman Signature Series (RCSS), globally recognised for its high-performance supplements, has entered into a strategic partnership with Bright Lifecare (HealthKart), India's leading nutrition platform.
This partnership marks the official arrival of RCSS in the Indian subcontinent. The partnership aims to bridge the gap between global quality and local access, as consumers in India become increasingly informed and demanding about supplement authenticity and efficacy.
HealthKart, with its extensive network of 230 physical stores, robust e-commerce, and quick-commerce integrations, will serve as the exclusive manufacturer, distributor, and retailer of the RCSS product line in the region. This unmatched speed and scale in delivering genuine, high-quality products ensures that fitness enthusiasts across India will now have access to RCSS supplements such as Yeah Buddy, King Whey, and Pro-Antium.
Ronnie Coleman, the 8-time Mr. Olympia champion, has taken an equity stake in HealthKart, signifying a shared long-term commitment to the partnership. This collaboration is a major show of commitment to the future of fitness in India and beyond.
RCSS is globally recognised for its no-compromise supplements designed for serious athletes. The official India website for RCSS, ronniecoleman.net.in, is scheduled to go online in September 2023. The launch of this website will further facilitate the easy accessibility of RCSS products in India.
HealthKart's partnerships extend to Nepal, Sri Lanka, and Bangladesh, in addition to India. This strategic alliance is a convergence of two industry giants, RCSS with a global legacy in elite sports nutrition and HealthKart with a deep-rooted presence and trust across Indian health and wellness consumers.
The partnership is expected to bring high-quality, research-backed fitness products to millions in India and beyond. It is a significant step towards improving the fitness landscape in the Indian subcontinent, making it more accessible and credible for athletes and fitness enthusiasts.
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