PepsiCo Pushes for Accelerated Transition from Artificial Colors
Quick Scoop
- PepsiCo is revving up its shift from artificial dyes in its US food line, as per its CEO.
- By the end of this year, brands such as Lay's and Tostitos will be free of artificial colors.
- The government's recent announcement aims to purge petroleum-based synthetic dyes from the US food supply.
PepsiCo is stepping up efforts to phase out artificial dyes in its US food business, according to its CEO, joining the "Make America Healthy Again" movement.
Currently, 60% of PepsiCo's US business is free of artificial colors, with popular brands like Tostitos and Lay's on track to be free of these additives by the end of this year. During the company's first-quarter earnings call, CEO Ramon Laguarta assured consumers that there's no need to worry about their products right now but acknowledged that demand for natural ingredients is escalating, and PepsiCo plans to speed up this transition.
This decision follows the Department of Health and Human Services and Food and Drug Administration's recent announcement to eradicate all petroleum-based synthetic dyes from the US food supply. This plan includes withdrawing authorizations for certain dyes like Citrus Red No. 2 and Orange B in the coming months and phasing out six other synthetic dyes from foods and beverages by the end of 2026.
On a separate note, PepsiCo’s stock took a dip of over 4% Thursday after the company slashed its earnings forecast due to tariff concerns.
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- PepsiCo, in alignment with the "Make America Healthy Again" movement, is intensifying its move to eliminate artificial dyes from its US food-and-drink business.
- The transition to natural ingredients is already underway at PepsiCo, with 60% of its US business currently free of artificial colors, and brands like Tostitos and Lay's expected to follow suit by the end of this year.
- In light of the government's recent announcement to purge petroleum-based synthetic dyes from the US food supply, PepsiCo's CEO Ramon Laguarta confirmed that the company is expediting the natural ingredients transition process.
- As part of a broader food-and-drink industry trend, the Department of Health and Human Services and Food and Drug Administration have revealed plans to eradicate all petroleum-based synthetic dyes, with certain dyes like Citrus Red No. 2 and Orange B to be withdrawn in the coming months.
- Not only focuses on health-and-wellness and nutrition, but PepsiCo is also undergoing financial shifts, as evidenced by the stock's 4% dip Thursday due to tariff concerns, leading to the company revising its earnings forecast accordingly.
- While some uncertainties arise from finance aspects like tariffs, the company's commitment to promoting a healthier lifestyle through its food-and-drink business remains steadfast, with science at the core of its decision-making process regarding nutrition and colorings.
