New Year's Pledge 2025: An Inclusive Commitment to a Plant-Based Lifestyle - Open to All Participants
Ranking the Power of Veganuary in Germany for 2025
New Year's resolutions aren't just about getting in shape—they can also help shape the future. That's the idea behind Veganuary, a global movement encouraging individuals to embrace a plant-based diet for at least January. And, if current trends hold, the term is set to take Germany by storm. Here's what you can expect for Veganuary 2025.
Industry Rolls Out the Red Carpet
It's not Christmas, but it might as well be! That's what Steffen Zeller, marketing chief of Rügenwalder Mühle, likens Veganuary to. And he's not alone—top brands are jumping on the bandwagon like never before. Names like Rewe, Edeka, Aldi Nord, and Aldi Süd dominate the list of participating brands and retail chains. Even organic chains and food delivery services like Flaschenpost are getting in on the action. It's clear: Veganuary is a major event in the retail world, and, for foodies, it's the ultimate gift.
Branded Vegan faces off Against Plant-Based Giants
With product giants like Ferrero and Ritter Sport joining the fray, this year's Veganuary promises some exciting moments. Ferrero, for example, is unveiling its plant-based version of the iconic breakfast classic, Nutella. Meanwhile, Ritter Sport is introducing its Vegan Double Crunch variety to shelves. Other big names, like Bonduelle, Bresso, Dr. Oetker, Iglo, Share, Thomy, and more, are pulling out all the stops with new plant-based offerings. So, whether you're a fan of Nutella or Ritter Sport, this Veganuary is shaping up to be a game-changer.
A Vegan Diet for Every Budget
From high-end restaurants to affordable eateries, plant-based dining is no longer a luxury. IKEA, for example, is bringing its plant-based salmon alternative, Viskfilt, to German restaurants for Veganuary. And for those who prefer the comfort of home-cooking, Veganuary offers a host of mouthwatering recipes to try. Whether you're a student on a tight budget or a foodie ready to splurge, Veganuary 2025 has something for everyone.
The Power of Populism: 2025's Veganuary in the Spotlight
At the heart of Veganuary are the people—millions worldwide who choose to participate in January's vegan revolution. Last year, around 25 million people gave plant-based diets a try. And Christopher Hollmann, head of Veganuary Germany, believes that even more people will participate this year. With support from Younger generations—46 percent of millennials and 44 percent of Generation Z in Germany touting their support—the movement shows no signs of slowing down. And, with its focus on health, climate change, and animal welfare, Veganuary is quickly becoming a leading force for change.
A Cohesive Community
One of the best things about Veganuary is the sense of community it fosters. From nutrition tips and interesting facts to simple recipes and online exchange, Veganuary offers a platform for like-minded individuals to connect and share their experiences. So, whether you're participating in Veganuary as a solo adventurer or as part of a group, you're never alone—there's always a supportive community there to help you along the way.
References
[1] Vegetarier Zertifikat für reliabel markierte Getränke und Nahrungsmittel (https://www.koela.de/vegetarier-zertifikat/)[2] ReportLinker's Global Plant-Based Food Market: 2025 (https://www.reportlinker.com/market-research/plant-based-food-market-us-market-research-reports-12356667/)[3] Bundestag: Bundesklimschutzgesetz (http://dip21.bundestag.de/dip21/btd/19/050/1905063.pdf)[4] HuffPost: Is Veganuary Worth it? Australian diners dished out $2 billion on animal-free food (https://www.huffpost.com.au/entry/animal-free-food-sales_n_5cba9acce4b03e4d5e49ed42)[5] Veganuary: Why Veganuary? (https://veganuary.com/en/why-veganuary/)
- Next year's Veganuary in Germany is expected to see a surge in participation, touching aspects not limited to health-and-wellness and lifestyle, but also environmental-science, as more people opt for plant-based diets to contribute towards climate-change mitigation.
- In line with the movement's growth, several brands are jumping on the bandwagon, including Rewe, Edeka, Aldi Nord, Aldi Süd, Flaschenpost, and even food giants like Ferrero and Ritter Sport. Fashion-and-beauty companies are also expected to join the trend by offering cruelty-free products.
- The food-and-drink sector will be particularly vibrant, with high-end restaurants offering vegan options, such as IKEA's plant-based salmon alternative, Viskfilt, and companies unveiling new plant-based products like Ferrero's plant-based Nutella and Ritter Sport's Vegan Double Crunch.
- Nutrition plays a crucial role in Veganuary, as participants seek guidance on proper plant-based diets. Resources like the Vegetarier Zertifikat and reliable marketed plant-based foods are helping to create an informed and healthy consumer base.
- In addition to the nutritional aspect, Veganuary fosters a sense of community that spans fashion, beauty, and lifestyle choices. The platform encourages exchange and support among participants, helping them navigate the transition to a plant-based diet, all while making a positive impact on their health, the environment, and animal welfare.
