Jess Jacobs' tenure as CEO of Coterie has revolutionized the baby care sector, leading to significant modernization.
Jess Jacobs: Modernizing the Baby Care Industry
Jess Jacobs, the CEO of Coterie, has made a significant impact on the baby care industry. Her journey began in advertising, where she honed her skills in marketing and branding, working on campaigns for high-profile clients like Saks Fifth Avenue, LG, and Revlon.
After a stint as a financial analyst on Wall Street, Jacobs took a leap into the personal care industry, joining Lola, a women-owned feminine care brand, as Vice President of Creative. This experience provided her with valuable insights into the world of personal care products.
Jacobs's life took another turn when she became a parent and began to pay closer attention to the products she used daily, particularly diapers. This personal experience sparked a connection to Coterie's mission of creating clean, ultra-soft, high-performing diapering essentials using sustainable, plant-based materials.
In 2018, Jacobs joined Coterie as Senior Vice President of Brand, Creative, and Product Management. Under her leadership, the company has continued to thrive, blending innovation, authenticity, and a parent-centric approach to redefine baby care essentials. Some of Coterie's best-selling products include The Diaper, The Flush Wipe, The Newborn Gift, and The Pant.
The latest episode of Second Life features an interview with Jacobs, where she discusses how she merged her past careers with her personal experience to make a difference in the baby care world. Under Jacobs's leadership, Coterie has become a force to be reckoned with in a legacy-dominated industry.
Jacobs's career path is a testament to her entrepreneurial spirit and ability to leverage her diverse background to innovate. Her journey from advertising to finance and then to the personal care industry, and finally to the baby care industry, reflects a blend of creative advertising experience, financial acumen, and a deep understanding of consumer needs.
Coterie's success under Jacobs's leadership is a shining example of how a company can thrive by putting the needs of parents first and using sustainable, plant-based materials to create high-performing products. Jacobs's story is one of innovation, perseverance, and a commitment to making a difference in the world of baby care.
