Harness the force of push alerts for your healthcare software
In the rapidly growing healthcare app market, push notifications have emerged as a powerful tool for attracting new patients, informing and educating existing users, and boosting business.
According to recent studies, the click rate on push notifications is a staggering 7 times higher than email click rates, making them an invaluable asset for app developers and healthcare providers alike. This high engagement can be further increased with the use of creative push notifications, which have been shown to generate more action.
A welcome campaign, for instance, can be used to attract new patients by informing them about the benefits of the healthcare app. These notifications can be personalized according to the age, gender, activity, and other factors of the users, increasing engagement by as much as 800%.
Push notifications are not just limited to welcome campaigns. They can be used to send lab reports, reminders about medicine intervals, prescriptions, medical history, and report analysis. This constant flow of relevant information keeps users engaged and informed, enhancing the overall user experience.
The healthcare mobile app market is projected to generate USD 111 billion by 2025, and with over 318,000 mobile health apps available in app stores, the competition is fierce. However, push notifications can help apps stand out. They can be used to inform users about new developments, discounts, workshops, and health advice, keeping the app fresh and relevant.
Retaining users is another challenge in the app world, but push notifications can help with that too. Offering freebies or extra care to existing users can help retain them, and re-engaging lost patients can be achieved by sending survey notifications or simple, intriguing messages.
Regular push notifications can also boost a healthcare app's recall value among patients. In fact, 40% of users react to a push notification within an hour of delivery, and 70% of mobile app users find push notifications useful. This immediate response and high utility make push notifications a smart tool for marketing mobile apps.
Creativity plays a crucial role in the effectiveness of push notifications. When blended with creativity, push notifications can be effective in attaining immediate business goals. They can even boost app retention rate by 20%.
AppMySite, a mobile app builder specialist, can help convert a WordPress website into a mobile app with push notification capabilities. This no-code app builder, designed specifically for WordPress and WooCommerce sites, allows companies to quickly create mobile apps without the need for programming knowledge.
Analysing the feedback from push notifications can help enhance communication with patients and strengthen marketing strategies. Click through rates and patient actions on apps should be tracked to measure the success of push notification campaigns, and engagement metrics should be used to measure the impact of push notification campaigns.
In conclusion, push notifications are a powerful tool in the healthcare app market. They can attract new patients, inform and educate existing users, and boost business. With their high engagement rates, immediate response, and utility, they are considered the smartest tool for marketing mobile apps.
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