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Slow Beauty and the Rise of Polyhydroxy Acids in Skincare
The skincare industry is witnessing a shift towards the "slow beauty" movement, a mindful approach that prioritizes quality, sustainability, and nourishment over quick fixes. This movement encourages a gradual, ritualistic approach to skincare, emphasizing self-care rituals and consistent gentle care for improved skin health.
This shift has led to the growing popularity of ingredients like Polyhydroxy Acids (PHAs). PHAs are milder exfoliants compared to Alpha-Hydroxy Acids (AHAs) or Beta-Hydroxy Acids (BHAs), making them well-suited for the slow beauty ethos. They provide gentle exfoliation that supports skin barrier function and hydration without irritation.
Apibreeze, a brand known for its gentle approach, uses two types of PHAs - gluconolactone and lactobionic acid - that meet the COSMOS standard. Apibreeze is considered the gentlest hydroxy acid for the skin, renewing, strengthening, and hydrating it.
PHAs offer extra protective action against dehydration and combating free radicals. They penetrate the skin more slowly and gradually, resulting in high skin tolerance. Conditions like rosacea or atopic dermatitis are typically suitable for PHAs due to their gentle effects.
Brands like Apibreeze are not only focusing on new ingredients but also on new presentations and textures for chemical peels to minimize skin irritations. The new market opportunities in exfoliation, oil control, and hydration for chemical peels are being explored, contributing to the promising future of this trend in the beauty and skincare industry.
Apibreeze also incorporates multifloral honey extracted from plants in the Spanish Albera National Park, offering antioxidant, antibacterial, and antifungal properties. This adds to the nourishing and protective qualities of the product.
The benefits of chemical peels are numerous. They offer benefits such as brightness, hydration, and anti-aging. They remove dead cells from the outer layers of the skin, increasing brightness and reducing pores. Chemical peels are the second most popular non-surgical aesthetic procedure, following botox.
In conclusion, the slow beauty movement is shaping the industry by fostering a trend towards gentler, sustainable, and nurturing skincare products. PHAs, with their mild, hydrating exfoliating effects, are becoming a preferred ingredient consistent with this philosophy. Brands like Apibreeze are leading the way in this shift, offering products that align with the slow beauty ethos and prioritize the health and wellbeing of the skin.
[1] "The Slow Beauty Movement: A New Approach to Skincare" - Glossy [4] "The Rise of Slow Beauty and the Importance of Gentle Skincare" - Byrdie
