Expanding Food Fortifying Agent Market Projected to Achieve Compound Annual Growth Rate (CAGR) of 9.0% by 2034
The Global Alliance for Improved Nutrition (GAIN) has been supporting fortification programs in 30 nations, working towards a healthier world. These programs aim to address malnutrition and improve the overall health of populations.
In the realm of scientific research, a project at the University of Halle, funded by EU sources starting in 2024, is exploring the role of skin and gut microbes in vitamin D metabolism. While there is no specific information about an organization introducing an environmentally friendly production of vitamin D in 2024, this research could pave the way for more sustainable methods in the future.
The Food Fortifying Agent Market, a significant sector, saw North America account for 38.5% of the global revenue in 2024, amounting to USD 34.1 billion. This market was dominated by vitamins, which captured more than a 34.8% share in 2024.
Arla Foods Ingredients and DSM are among the companies making strides in the market. Arla is promoting their whey protein ingredients for fortifying foods and beverages, particularly for older adults, while DSM has launched the ampli-D portfolio, offering highly concentrated vitamin D ingredients requiring less volume for fortification.
ADM is expanding its portfolio of bio-fermented, nature-derived fortificants, including a heat-stable vitamin D ingredient for beverages and bakery. BASF is committed to producing entirely renewable-based vitamins, such as Vitamin A, and expanding their 4D3 portfolio for tailored fortification solutions. AOM is focusing on the bioavailability of their Sucrosomial Iron and other mineral platforms, aiming to offer a highly absorbable and gut-friendly fortification solution.
DSM is also advancing their life's range of sustainable, algae-based omega-3s (EPA/DHA) for plant-based and other food applications. Juices fortified with vitamin C and zinc help ward off colds and boost defenses in flu season, making it fun for all ages to sip smarter.
Global initiatives have facilitated the procurement of micronutrient premixes worth USD 79 million, distributed across 53 countries. Food makers are adding vitamins like B-complex and iron to cereals to fight morning energy slumps and anemia, turning everyday flakes into a quick health win.
However, challenges persist. Only 45% of tested products meet national standards, underscoring ongoing challenges in quality control, regulatory monitoring, and ensuring equitable coverage. Despite broad implementation, surveys across 22 national programs show that less than half of households consume adequately fortified foods.
Milk and yogurt are being fortified with vitamin D and calcium to keep bones tough, especially for growing kids and older folks. These fortified dairy products, along with other fortified foods, are crucial in maintaining good health and addressing nutritional deficiencies.
The Food Fortifying Initiative (FFI) supports fortification programs in 30 nations and monitors progress across 196 countries. As we move forward, it is clear that the food fortification landscape is evolving, with a focus on sustainability, bioavailability, and tailored solutions. The market is projected to reach USD 210.2 billion by 2034, reflecting the growing importance of food fortification in maintaining global health.
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