Covered California Taps Duncan Channon for $400M Creative, Media Push
Covered California, the state's health insurance exchange, has appointed Duncan Channon as its new creative and media agency of record. The five-year contract, worth approximately $400 million, will see Duncan Channon develop campaigns to encourage Californians to sign up for health insurance plans.
The agency, based in San Francisco, will focus on changing perceptions among viewers who currently believe health insurance is not suitable for them or consider it too expensive. Despite the high-profile nature of the contract, the name of the leading person within Duncan Channon responsible for these creative and media duties has not been publicly disclosed.
Covered California's decision to partner with Duncan Channon reflects the state's commitment to increasing health insurance coverage. The agency's upcoming campaigns aim to address common barriers to enrollment and could significantly impact the number of Californians with health insurance.
Read also:
- Inadequate supply of accessible housing overlooks London's disabled community
- Strange discovery in EU: Rabbits found with unusual appendages resembling tentacles on their heads
- Duration of a Travelling Blood Clot: Time Scale Explained
- Fainting versus Seizures: Overlaps, Distinctions, and Proper Responses
