BN Group's subsidiary, Nutrica, ventures into the honey market by launching a functional honey named Nutrica Bee Honey, prioritizing nutritional benefits over traditional honey products.
Sparsh Sachar, Director and Business Head of FMCG at Nutrica, has announced that the brand's latest offering, Nutrica Bee Honey, is an extension of Nutrica's identity and principles. As a leading edible oil brand under BN Holdings Limited, Nutrica is dedicated to crafting innovative and nutritious products that cater to the diverse needs and preferences of families across India.
Nutrica Bee Honey marks a key step in the brand's vision of expanding further into the natural and functional food space. The new product line is designed to support modern, active lifestyles with products that are rooted in tradition and innovation.
The debut of Nutrica Bee Honey strengthens the brand's function-first portfolio, which includes vitamin C-enriched cooking oils. The new honey range offers a clean, natural solution that aligns with evolving wellness needs.
Three Purpose-Led Variants
Nutrica Bee Honey offers three key variants each designed to promote energy, fitness, and immunity through natural ingredients and functional benefits:
- Pro-Energy Multiflora Honey: This variant blends nectar from diverse floral sources, making it naturally rich in antioxidants and nutrients that provide sustained energy throughout the day.
- Pro-Fitness Lemon Infused Honey: By combining honey’s natural sweetness with lemon zest, this variant supports digestion, boosts metabolism, and aids in weight management, promoting overall fitness.
- Pro-Immunity Tulsi Infused Honey: Infused with Tulsi (holy basil), renowned for its medicinal properties, this variant helps strengthen immunity and relieve common coughs and colds.
All three Nutrica Bee Honey variants emphasize function-first benefits, supporting active, health-conscious lifestyles by leveraging the traditional nutritional and therapeutic values of honey enhanced with additional functional ingredients like lemon and Tulsi. They are positioned as superfoods designed for modern wellness needs in energy, fitness, and immune health.
Accessible High-Quality Honey
Nutrica's pricing strategy for Nutrica Bee Honey aims to make high-quality honey accessible to a wider base of Indian households. The new product line is now available across general trade stores in Delhi NCR and Mumbai.
BN Group, the parent company of Nutrica, has a long-standing commitment to creating high-quality essentials that promote better living. With the launch of Nutrica Bee Honey, the company continues its mission to deliver products that help consumers live healthier every day.
Each jar of Nutrica Bee Honey delivers clean, functional nutrition while continuing the brand's commitment to purposeful health solutions. The new honey range is free from artificial preservatives and added sugar, ensuring that consumers can enjoy the natural benefits of honey without compromising on quality.
Sources:
- Business Standard
- MediaBrief
- Tribune India
- Sparsh Sachar has announced Nutrica Bee Honey as an extension of Nutrica's commitment to crafting innovative, nutritious products, catering to diverse needs and preferences in the Indian market.
- Nutrica Bee Honey, a new product line from Nutrica, strengthens its function-first portfolio, which includes vitamin C-enriched cooking oils, offering a clean, natural solution aligned with modern wellness needs.
- The new Nutrica Bee Honey line boasts three key variants: Pro-Energy Multiflora Honey rich in antioxidants and nutrients for sustained energy, Pro-Fitness Lemon Infused Honey for digestion and weight management, and Pro-Immunity Tulsi Infused Honey for strengthening immunity and relieving common health issues.
- By leveraging traditional nutritional and therapeutic values of honey and enhancing them with additional functional ingredients like lemon and Tulsi, Nutrica Bee Honey is positioned as a superfood that supports active, health-conscious lifestyles in energy, fitness, and immune health.
- BN Group, the parent company of Nutrica, aims to make high-quality honey accessible through Nutrica Bee Honey, which is now available across general trade stores in Delhi NCR and Mumbai.
- With the launch of Nutrica Bee Honey, BN Group continues its mission of delivering high-quality essentials that promote better living, furthering its dedication to creating purposeful health solutions.
- Each jar of Nutrica Bee Honey is free from artificial preservatives and added sugar, ensuring clean, functional nutrition that lets consumers enjoy the natural benefits of honey without compromising on quality.
