A triathlete capitalized on internet popularity to establish a skincare enterprise.
A Pioneer Driven by Grit:
Ian Roche is a man who leaves no stone unturned, be it building a smoke alarm empire, competing in Ironman races, or launching a revolutionary skincare line — his approach is always full throttle. His latest venture, Face Dunk, takes a viral TikTok trend and turns it into a genuine wellness tradition, swapping salad bowls for science-backed cryotherapy.
In this candid conversation, Ian sheds light on the grit that fuels his days, the lessons he's gleaned from teaming up with his daughter, and why recuperation matters just as much as hustle.
The Ironman and the Hustler — Mastering Self-Discipline:
Ian never does things in halves. His daily routine resembles a feat of Herculean proportions, consisting of 2km on the rowing machine, 5km runs, or 2km swims in the summer to break a sweat every day. His belief in the power of personal discipline and its impact on success is unwavering, as he maintains that it dramatically boosts both mental and physical agility. Keeping himself accountable through upcoming fitness challenges like Ironman, marathons, or triathlons, keeps him on the straight and narrow path, far from the clutches of the snooze button.
The Dynamic Duo — When Family Meets Business:
Collaborating with his daughter Isla was an incredible part of Face Dunk's journey. Whilst she may epitomize the teenage spirit, she brings forth a youthful perspective, fresh ideas, and a dash of the impetuousness that only a 16-year-old can possess! Ian contributed the strategic business aspects and execution, while she added her Gen Z lens, cultural awareness, and the spark of creativity that's crucial in shaping their product and brand. This generational blend keeps the brand relevant, fresh, and ever-evolving.
Rituals for the Soul:
To reset when life grows hectic, Ian turns to the magic duo of exercise and a good night's rest. When the pressure cooker inside his head begins to show signs of stress, he finds that putting his thoughts on paper before sleeping helps him declutter his mind, freeing space for lucidity. That ritual grants him a sense of peace and helps him unwind, enabling him to face the challenges of the next day head-on.
Balancing Act — Avoiding the Burnout:
Known for his tenacity and success in both business and sports, Ian has learnt the importance of letting the mind and body recuperate. In the evenings, he creates a sanctuary away from work stress, usually by relaxing with some light television, healthy grub, and quality time with his beloved canine companion. He finds that the boundless love and affection that pets bestow brings him an odd sense of calm, helping him rejuvenate. From a professional perspective, setting goals, drawing up a plan, and defining objectives alleviates much of the stress and encourages slow and steady progress.
Patience is a Virtue:
The journey of Face Dunk taught Ian the value of patience and the importance of knowing when a product is polished enough to delight customers. He understands that creating something exceptional requires time and cannot be rushed, but nor should it be delayed by a paralyzing fear of imperfection. Prototyping, testing, and listening to the community were the cornerstones that led to the creation of something they truly believed in.
The Future Awaits:
The Face Dunk revolution is just getting started. Currently, they're developing a comprehensive skincare system to go hand-in-hand with Face Dunk, incorporating innovations conceived to elevate the conventional dunking ritual. They're also seeking exciting partnerships with skincare aficionados that could potentially expand the brand's footprint. On the technical front, they're in the process of developing a means to make the dunking experience more personalized based on individual skin types and requirements.
So, strap on your skincare-on-ice boots and join the Face Dunk revolution as it takes the skincare world by storm!
- In the realm of health-and-wellness and lifestyle, Ian Roche, the skincare pioneer and Ironman, is expanding Face Duck's product line to include a comprehensive skincare system, blending the viral trend with science-backed innovations.
- Merging fashion-and-beauty with self-care, Ian Roche and his daughter Isla, a Gen Z visionary, are fostering a dynamic and evolving brand in Face Duck, drawing from their collective strengths in creativity, strategic business acumen, and cultural awareness to create a fresh and relatable skincare experience.
